PAGEONE, the top public relations agency in the Philippines, takes the lead in championing gender equality and empowering women with the launch of its latest campaign, “#NotJustAGirl: Breaking The Gender Bias Against Women.”
According to the latest Gender Social Norms Index (GSNI) report, released by the United Nations Development Programme (UNDP), gender biases against women have remained entrenched over the past decade, and nearly 9 out of 10 individuals globally continue to hold such biases. These biases are evident and have resulted in the underrepresentation of women in various roles.
To help address the United Nations’ Sustainable Development Goals (SDGs), particularly in its battle against gender inequality, PAGEONE, in partnership with Brown Bag Communications Philippines, Inc. (BBCOMM), drives this initiative to shine a spotlight on the remarkable achievements of women who have triumphed in male-dominated fields and those who have surmounted gender-related challenges while excelling in their careers and personal lives.
The efforts to challenge and change these deeply rooted biases must continue with the “#NotJustAGirl” campaign, which will serve as an inspirational platform for women to share their experiences, celebrate their strength, resilience, and accomplishments, and inspire others to break down gender barriers across various sectors.
“PAGEONE believes in the power of storytelling to inspire change, and ‘#NotJustAGirl’ is a testament to the incredible stories of women who have shattered glass ceilings and transcended gender stereotypes,” said PAGEONE President Vonj Tingson. “We want to showcase these extraordinary women, not just as individuals who have overcome challenges but as role models who can inspire others to break free from the limitations imposed by society,” he added.
The campaign aims to challenge preconceived notions about women’s capabilities and highlight the importance of equal opportunities and respect for women in all walks of life. By sharing the stories of these remarkable women, PAGEONE and BBCOMM hope to inspire a new generation to pursue their dreams, regardless of gender-based barriers.
Throughout the campaign, PAGEONE will feature a series of compelling stories, interviews, and profiles of women who have blazed trails and achieved greatness in their respective fields. These stories will be shared across various platforms including social media and websites.
“#NotJustAGirl” is not just a campaign; it’s a movement towards a more inclusive and equitable society where every woman can thrive and achieve her full potential. We invite everyone to join in and support this transformative initiative as we work together to break the gender bias against women and pave the way for equality,” said BBCOMM Managing Director Ma. Louisa “Louie” Sebastian.